Happy New Year! 2014 is shaping up to be an fantastic one. We ended last year with exciting news as we were acquired by the Bay Club (see below) and have recently opened the doors of our state of the art performance training center. We can’t wait to start your pre-season coaching.
Hope to see you soon.
THE BAY CLUB COMPANY ACQUIRES BREAKAWAY PERFORMANCE
High performance training program and dedicated studio added to roster of unique club offerings
The Bay Club Company (formerly Western Athletic Clubs) has recently acquired BreakAway Performance, an intensive sports training program focused on swimming, cycling, running, and triathlon training and diagnostics. “I am thrilled with this opportunity for BreakAway to grow via the Bay Club’s platform of urban lifestyle resorts and first-class fitness offerings,” shares BreakAway Director Joel Ramirez.
By combining BreakAway’s performance-based model with the Bay Club’s premier locations and amenities, and strong membership base, more individuals can take advantage of this concentrated and highly specialized training. Bay Club Vice President and Club Manager Jennifer Beaton asserts, “Training of this caliber can be difficult to acquire. By building our own Pro Lab and adding BreakAway’s expertise and training protocols, we’re able to make this type of service much more accessible, affordable, and convenient.”
The first BreakAway Performance Pro Lab is now open at Bay Club San Francisco, located at 150 Greenwich Street, with immediate plans to open more locations at Bay club campuses from Marin County to San Diego. Launch activities at Bay Club San Francisco include an Open House on Thursday, December 19, featuring demo training and workshops with BreakAway Performance’s retail partners: Alchemy Bicycles, RETUL fitting systems, GARMIN, Hammer Nutrition, and ZIPP Speed Weaponry. A Grand Opening party is scheduled for early January.
About The Bay Club Company
Founded in 1977, The Bay Club Company (formerly Western Athletic Clubs) owns and operates six regional campuses from Marin County to San Diego, The Bay Club Company provides its members with the finest quality active lifestyle experiences. For 35 years, the Company has maintained the highest standards of professional service, earning a reputation as one of the leading private club companies in the United States. The Company employs approximately 2,000 people and is headquartered in San Francisco, California. For more information, visit www.bayclubs.com.